In Institute for Integrative Healthcare’s latest (7/28/16), Leslie DeMatteo, LMT, MS answered that question. It’s only INappropriate (and for the entire human body) when a fracture’s involved. For bursitis, arthritis, tendonitis, rotator cuff injuries, and frozen shoulder (adhesive capsulitis), the therapist will probably modify a session, but massage can help to keep the shoulder as healthy and strong as can be by helping to strengthen the structures in and around it (ie.: muscles, tendons, ligaments, etc.)!